Match Group Tinder

Tinder looks to create 'real world' friendship group matches with Tinder Social


By Rebecca Stewart, Trends Editor

April 27, 2016 | 2 min read

Tinder is testing out a new feature which will allow singletons to take their friends along on dates, and match with other groups.

Tinder Social is currently being tested in Australia and will roll out globally soon according to a blog post from the company, which said the new product will aim to make users "more social in the real world, not the digital world".

Building on Tinder's traditional product, which lets users 'swipe' through a series of potential 'matches' to chat one-on-one, the new offering will let users swipe through and match with other groups to plan days or nights out.

Groups expire every 48 hours, so people can change their group depending on the occasion, and if they like, or 'swipe right', someone on Tinder Social, the chat has the ability to switch to a private conversation.

The move indicates the Match Group-owned firm's desire to venture beyond the world of online dating to become an app that connects people in real life, as it looks to boost its 9.6 million-strong user base.

Tinder has been trying hard to overcome the perception that 'hook up' app of late. Back in November, chief executive Sean Radd dismissed claims that the platform encourages casual sex, asserting that 80 per cent of its users were looking for a long-term relationship.

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