The Drum Awards Festival - Official Deadline

-d -h -min -sec


By Tony Connelly, Sports Marketing Reporter

April 27, 2016 | 2 min read

With 100 days to go until the Rio Olympics Team GB is rallying the nation to support its athletes with its new campaign ‘Bring on the Great’.

The campaign has launched with a new ad showing the triumphs of the London 2012 Olympics and encouraging people to pledge their support through its official Fan Club portal.

The digital hub will allow users to leave words of support for the athletes that will feature customised Union Flags which the team will take to Rio in August.

Fan Club also serves as a hub for athlete news, behind the scenes content and competitions with Team GB’s official partners and will offer users exclusive discounts.

In addition to Fan Club the nation will be able to show its support for Team GB with the new Team GB Bahia Bands. The bands are inspired by the traditional Brazilian bracelets which consist of three knots representing three wishes. Team GB’s version of ribbons are available on the platform’s shop, priced £3 for two.

“This is another huge year for Team GB and the athletes taking part have committed so much to get to Brazil. The Rio 2016 Olympic Games will be extremely special and we want the nation to feel the same excitement and pride that was so powerful during London 2012,” said British Olympic Association chief executive, Bill Sweeney.

Team GB’s success at the London 2012 Olympics made its athletes, including Anthony Joshua, Sir Chris Hoy and Nicola Adams, huge stars with an enduring allure in the hearts of Britain. With the online portal the BOA is attempting to help raise the profile of the current Team GB athletes and gather support as they undertake the challenges ahead.

Five time Olympic gold medallist, Sir Steve Redgrave, added: “As someone who’s competed in five Olympic Games I can tell you first hand just how important it is to feel the support of the whole nation.

“A nation’s support can inspire, galvanise and push you through the hardest of boundaries, it can get you over the line and be the difference between winning gold or silver.”

Sir Steve Redgrave Olympics Team GB

More from Sir Steve Redgrave

View all