Facebook announced a 52 per cent annual leap in earnings during the last quarter amounting to $5.4bn, with revenues from mobile advertising accounting to 82 per cent of its total takings for the quarter.
The social network’s total monthly active users (MAUs) were 1.65 billion as of the end of the reporting period (March 31, 2016), equating to an increase of 15 per cent year-on-year, with mobile MAUs totalling 1.51 billion during the same period, representing a 21 per cent year-on-year increase.
Daily active users (DAUs) were 1.09 billion on average for during the same month, an increase of 16 per cent year-on-year, according to the company.
In an initial release stating the results, Facebook CEO Mark Zuckerberg, said: "We had a great start to the year. We're focused on our 10 year roadmap to give everyone in the world the power to share anything they want with anyone."
Commenting on Facebook’s recent earnings results, eMarketer social media analyst Debra Aho Williamson forecasts that the social network will continue to dominate display ad spend, capturing $10.29bn in ad revenue in the US this year, equating to a 31.2 per cent market share in the category across the US.
In 2016, 162.9 million Americans will log onto Facebook at least once a month in the US, according to the analyst house’s numbers. By way of comparison, 56.8 million people will use Twitter at least once a month this year in the US (291.0 million worldwide), according to eMarketer.
"Facebook just keeps getting stronger and stronger every quarter. Its share of digital advertising is continuing to grow, and it is steadily adding new revenue streams. Facebook video is growing in importance for marketers. Two years after Facebook rolled out premium ads in the news feed, we see advertisers moving past the experimentation stage and beginning to craft advertising specifically for Facebook (rather than simply re-purposing TV spots)," she added.
Facebook is poised to give further insight into its performance, plus plans for the rest of the year during an earning’s call scheduled to take place later today, which can be heard here.