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UK Top Shazamed ads: No7 and Ikea take their place in the chart

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By Rebecca Stewart, Trends Editor

April 26, 2016 | 1 min read

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

'Way Down We Go' by Kaleo has helped Boots-owned make up brand No7 secure second place in the chart.

The ad, created to promote the range's new Lift and Luminate Triple Action Serum shows ballet dancer Alessandra Ferri performing as the Icelandic band's hit plays in the background.

Meanwhile, Penny and the Quarter's 1970 soul track, 'You and Me', sees Ikea's latest 'Wonderful Everyday' iteration enter at number six. The spot tells the story of one couples lifetime together to highlight the fact that life's 'little moments' might actually be more significant than they seem.

And the top spot remains unchanged, with BBC Radio 1 sticking around thanks to 'Faded' by Alan Walker.

Shazam Chart

Shazam Chart Ikea Shazam

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