Laterooms.com has targeted those set to attend mischievous stag and dos in a new campaign which aims to solidify its venues as the go-to place for naughty getaways.
The ‘Stagvertising’ campaign, created by Taylor Herring, saw a number of actors take to the streets of London to replicate a couple of stag nightmares, all based on true stories.
The PR activation sits as part of the ‘It’s Going To Be A Great Night’ campaign which looks to capitalise on the fact that London is the number one location for domestic stag and hen dos.
It coincides with the launch of the TCV for the wider campaign (25 April) running as part of a £1.8m marketing push.
Georgina Crosswell, head of marketing for LateRooms.com, said “We all get excited when we know a great night is on the cards, and some of us take that excitement to a whole new level. This campaign is a celebration of those super-fans who are passionate and proud about their interests and hobbies, going the extra mile to create a truly memorable experience.
“The out of home campaign uses visually arresting imagery, which Peter captured perfectly, showing the contrast between these super-fans, wrapped up in their own world while the everyday continues on around them. The shots are incredibly honest and have a very British sense of humour.”