Kellogg’s Team GB Olympics push kicks off with Redgrave, Smith and Adlington sharing their #GreatStarts

Kellogg’s lead creative agency for its Team GB Olympic sponsorship, Taylor Herring has released the first content in the lead up to the Rio Olympics starring UK greats.

The agency is tasked with working with Kellogg’s residual agencies to hit home the cereal brand’s sponsorship of Team GB,

An eight month campaign running before, during and after the games will see Olympians such as Sir Steve Redgrave, Louis Smith and Rebecca Adlington feature.

Managing partner Peter Mountstevens, said: “We are delighted to be working with Kellogg’s on such an exciting campaign. We all remember the buzz and goodwill around the 2012 Olympics and we plan to build upon those memories with a dedicated, content led campaign that truly engages with the British public.

Louise Thompson-Davies, brand PR manager at Kellogg’s, added: “Taylor Herring’s ideas and ability to create newsworthy content across all our platforms really stood out for us – their experience in creating ‘Wow’ media moments and working with talent was also a big bonus and we are looking forward to a record breaking year in 2016 for both team GB and Kellogg’s.

The #GreatStarts campaign was launched today, (Wednesday 27 April) marking 100 days until the games.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.