Facebook to challenge Snapchat with stand-alone camera app

By John Glenday | Reporter

April 26, 2016 | 1 min read

Facebook looks set to further its reach still further in the mobile messaging arena with the release of a stand-alone camera app which could rival Snapchat, according to reports in the Wall Street Journal.

The social networking king has tasked its ‘friend sharing’ team in London to come up with the goods but as yet development is at a preliminary stage – meaning any consumer ready product is still a long way off (if it arrives at all).

Whilst still early days some key features of the prototype software have already been divulged; including the ability to record video from the app for live streaming purposes.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Whilst the WSJ cited people familiar with the matter for its story Facebook itself has declined to comment on the matter.

Trending

Industry insights

View all
Add your own content +