Dogs Trust adopts Good Agency as its chief fundraising and creative agency

Dogs Trust has selected Good Agency as the leading creative force behind its charitable pledges.

The dog welfare charity took the account after a pitch involving other agencies.

It will focus on improving and developing the charity’s fundraising activity across all channels including TV, radio, online and assorted digital channels.

Chris Norman, strategy director at Good Agency, said: “Dogs Trust is the UK’s leading dog charity, with an incredibly positive approach to ensuring the best possible welfare for all dogs, not just the dogs it rescues and re-homes.

“From the moment we received the brief the whole agency wanted to work on it. We are thrilled to be helping such an iconic brand achieve ambitious goals and help ensure all dogs in the UK are treated with love and respect.”

Nick Daniel, marketing director at Dogs Trust added: "With the challenges facing the sector, Good Agency absolutely shone out as the best agency to help us respond. They completely got us and most importantly, dogs.”