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Ad of the Day: Save the Children - Every Last Child

Save the Children has embarked on a three-year campaign to ensure millions of children worldwide have an equal opportunity to survive and benefit from access to healthcare and education regardless of where they live.

Launching the global push is a TV ad from Adam&EveDDB which shows the gritty reality faced by Save the Children workers as they help children around the world who are in desperate need.

Shot entirely from behind or from the POV of an aid worker, the film puts children as the main focus and shows the lengths Save the Children will go to and the dangers they face to reach every last child.

Tanya Steele, chief executive at Save the Children, commented: “As well as hoping to bring in essential income, we want to engage and attract new audiences with this TV ad, so we’ve taken quite a fresh, bold and authentic approach to storytelling. By offering a first-person perspective on the work we do, we are putting the viewers in our shoes and demonstrating what life is like for Save the Children staff.”

Joint managing director at Adam&EveDDB, Mat Goff, added: “This film is gritty and breathless because it’s real. The work Save the Children does on the ground is dangerous, hard and frightening but that is what it takes to reach the children ignored by governments, ostracised by society and stuck in extreme poverty. Save the Children workers are out there right now doing all of this in countries over the world.”

The campaign is being launched with a new Save the Children report, Every Last Child, that warns while progress is being made, those from discriminated groups are consistently overlooked, despite being the most at risk.

To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on our Creative Work of the Week and Creative Work of the month features.

Agency: Adam&EveDDB

Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Art Director: Matt Gay

Copywriter: John Long

Additional Credits: Agency producer: Matt Craigie

Planner: Toby Harrison

Managing Director: Mat Goff

Account Director: Sam Brown

Account Manager: Max Sullivan

Designer/Typographer: King Henry

Media agency: the 7stars

Media planner: Patricia Stevens

Production company: HLA

Executive Producer: Mike Wells

Producer: see above

Director: Simon Ratigan

Cinematographer: Bob Pendar Hughes/Karl Oskarsson/Catherine Derry

D.O.P: see above

Editing Company: The Playroom

Editor: Adam Spivey

Post Production: Finish

Post Producer: Vittorio Giannini

VFX Supervisor: Judy Roberts

Colourist: Paul Harrison

Audio Post Production: Factory Studios

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