Mobile industry veterans Gavin Stirrat, Stephen Jenkins and Will King have launched Voluum, a martech platform designed to "remove fraud from the digital ecosystem."
Stirrat and Jenkins, who both worked together at Millennial Media, have founded the digital marketing toolkit alongside King, who was most recently from commercial director at Avocet, and formerly at Unanimis.
Comprising performance campaign planning and analytics tools, Voluum also includes a second generation mobile demand-side platform (DSP), which has been designed to appeal to brands and performance marketers alike, with a focus on usability, transparency and scale. The bidder technology will offer advertisers greater access to Voluum’s exchange partners and inventory.
The toolkit has been built as an entirely proprietary platform by Polish martech business Codewise, under the leadership of chief executive Robert Gryn.
“The UK is a sophisticated market for advertising and marketing technology” said Gryn.
He added: “I am therefore delighted to have assembled a leadership team of this calibre, with over 48 years of collective experience, and a history of success for companies including Millennial Media, StrikeAd, and Unanimis, all the way back to the early days of Ad.com.
Having previously served as managing director, EMEA at Millennial Media, Stirrat has assumed the role of managing director at Voluum. Jenkins, who was Millennial Media's vice president global marketing and communications until it was acquired by AOL in late last year, resigned as director of client engagement for the firm in March this year, and will work as Voluum's marketing director. New commercial director King, meanwhile, spent more than 10 years in senior positions at Unanimis, where he lead the sale to Switch in 2014.
Voluum has offices in London and Krakow, Poland, with an office in California, USA, set to open later in 2016, plus further international expansion planned from later in the year.