Q Workshop – the biggest manufacturer of ornate dice in the world – has unveiled a new look brand identity to coincide its updated communications strategy.
Voted Creative Work of the Week, the new identity comes from Minima Advertising People which was tasked with rebranding the company.
To create the brand image Q Workshop conducted market research with players in a bid to understand and explore the role dice play in the world of role-playing and board games.
Designed to work in different universes ranging from fantasy worlds to remote galaxies the project focused on the enormous abundance of adventures which are accompanied by dice.
The characters from the world’s best games which Q Workshop cooperates with were placed in a hexagon to inform the new logo – a solid cube, which was built by combining the letters Q and W.
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Creative Director: Krzysztof Fabianowski
Art Director: Krzysztof Fabianowski, Maciej Gluszek, Dorota Watkowska
Copywriter: Bartosz Kaluga