Future of TV Seeso NBC

Amazon adds Seeso to streaming options

By Benjamin Lichtman, Contributor

April 25, 2016 | 3 min read

Seeso, NBCUniversal’s ad-free comedy streaming channel will now be available on Amazon Prime.

For a number of years, Amazon has been working to expand its video offerings for Prime customers. It now has an impressive collection of movies (currently 4X the number on Netflix) and shows, including popular originals like "Transparent" and “Man in the High Castle.” In addition to its library, it has also been extending its partnerships with other subscription services, like Showtime and Starz. Now Seeso joins the club.

Prime subscribers will have access to over 2,000 hours of Seeso content, including originals, such as “Bajillion Dollar Propertie$” and “The UCB Show” along with Seeso’s first scripted comedy, “Flowers,” which will premiere May 5th. Subscribers will be able to watch directly through Amazon Video as well as through Amazon Fire TV, Stick, and Tablets. The service is priced at just $3.99 per month.

“The way people watch TV is changing, and customers want easier access to their favorite shows, regardless of device or subscription,” said Rich Au, Director of Content Acquisition at Amazon Video Channels. “We’re thrilled that Amazon Prime members will now have the option to subscribe to Seeso on Amazon Video and view all the great premium content they have to offer.”

The move is certainly a big boon for Seeso, which is not as visible as some of the more ubiquitous streaming services, like Netflix or Hulu. Prime has, according to estimates, over 50 million customers. If Seeso can capture even a small chunk of that number, it will be a big bump. And for Amazon, the move continues its aggressive expansion into streaming video. While its core will continue to be the “one stop shop” for consumer products, its moves into streaming video are expanding an ever-growing customer base, turning Amazon into an indispensable product.

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