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Sky appoints Certain to produce new visual brand guides


By John McCarthy, Opinion Editor

April 24, 2016 | 2 min read

Sky has enlisted brand comms agency Certain to rework the branding of its entertainment channels.

On providing a fresh new take on the broadcaster's look, the agency developed a range of brand books to be followed across the business.

Toasty Kunheim, design manager at Sky said: “The challenge for Certain was to collaborate with us in articulating our on air vision in the form of brand books. The team took a fresh, enthusiastic approach and tackled the brief with real rigour.”

Phil Dean, managing director of Certain said: “This project was an opportunity to trial our new working model of collaborative co-creation, working seamlessly with the Sky internal teams to share assets and learnings throughout the process of articulating their brands.”

Certain was founded in 2015 by Phil Dean and its client roster includes Nike, Hitachi and


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