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Adidas makes moves to portray itself as a more sustainable brand by banishing plastic bags

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By Tony Connelly | Sports Marketing Reporter

April 23, 2016 | 3 min read

Adidas is promoting its green credentials with a vow to remove plastic shopping bags from its retail stores around the world.

The move is expected to eliminate around 70 million bags per year and will be implemented across Adidas' 3,000 retail stores effective “immediately.”

Adidas shopping bags

As part of the initiative the German sports brand says it has agreements with the "vast majority" of its franchisees to switch to paper bags by the end of June.

James Carnes, Adidas vice president of global brand strategy, said: “Plastic bags are always a problem because they aren’t a renewable resource. They are trash.

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“Good plastics have the potential to be reused but plastic bags are bad plastics.”

The move is part of a wider strategy from Adidas to promote itself as a more sustainable brand. It is pursuing this through a series sustainability targets which include reducing water and paper usage and switching to sustainable cotton.

The transition to paper bags will result in the removal of more than three million plastic shopping bags in the U.S. each year and more than two million from the company’s native Germany.

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