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Yelp eats into Foursquare's dominance for Twitter location tags


By Jessica Goodfellow, Media Reporter

April 22, 2016 | 2 min read

Twitter and Yelp announced an integration in the UK and Japan today (22 April) that will give Twitter users the option of adding Yelp geotags to tweets in the UK and Japan, bolstering Twitter's location tagging capabilities for which Foursquare was previously the sole provider.

The Yelp geotags provide users with more in depth information on tagged spots including location names, Yelp ratings and business details, along with a link-back to view more on the Yelp app.

Users can also see other Tweets and photos tagged with the same location by activating the Yelp geotag.

Yelp geotags are also set to benefit business owners who are now able to tag their business in tweets and extend their potential customer reach through their Twitter channel.

The Twitter integration was first rolled out in Germany, and will feature across the UK, Japan and France in the coming months.

The service goes live on iOS and Android from today, and is coming soon to Twitter on the web, Yelp notes.

Twitter first bolstered its location services offering last year when it announced an integration with Foursquare to provide venue suggestions when a user tags their location.

With the latest news of Yelp’s partnership, that deal appears to have applied only to the US.

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