Virgin Holidays appoints BD Network to work magic on Disney
The UK’s number one long-haul tour operator, Virgin Holidays, has appointed BD Network to develop a nationwide campaign to drive consumer engagement and Florida destination bookings during their Dream Bigger Sale.
The launch of exclusive Disney offers, including Free Disney Dining, 14 parks for the price of 7 and 200 Disney Dollars, form the focus of the campaign to convert customers considering a Walt Disney World holiday. The campaign will travel to 10 locations around the country and be staffed by staffing agency, The Staff Room, giving customers the chance to unlock the magic of Disney, with prizes to give away in stores and £2,500 towards a dream holiday.
Sunna van Kampen, trading marketing manager at Virgin Holidays said: "BD Network demonstrated a strong strategic grasp of our challenge, not only to establish a creative campaign, but one with commerciality at the heart. Creating an engaging experience-based campaign can be easy, but linking that back to sales is often more challenging, a balance BD Network are delivering on.”
Taryn Gelder, senior account director at BD Network said: “Virgin Holidays are an exciting client to work with, while commercials are obviously key to the campaign’s success, they are a client who value putting customers at the heart of the campaign, understanding that the holiday experience starts before you even get to the airport”.
BD Network is a creative agency based in London, who work with clients such as Coca-Cola, Virgin Media, Nintendo and more.
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