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Speedo partners with Olympians to offer free swim-fit sessions


By Tony Connelly, Sports Marketing Reporter

April 22, 2016 | 2 min read

Speedo has partnered with Olympic and Commonwealth swimmers for its Dive In campaign which aims to promote fitness with free swim fit sessions.

Speedo Dive In campaign

Olympic 200m breaststroke silver medallist Michael Jamieson joined Commonwealth 200m individual medley champion Siobhan-Marie O’Connor and Britain’s 200m freestyle swimmer James Guy to launch the Dive In.

With the campaign Speedo is aiming to align its brand with healthy living by offering 10,000 adults, free free 60-minute swim fit sessions at 50 pools nationwide.

The initiative was launched off the back of new research from Speedo which revealed that one in three swimmers could not swim more than four lengths of front crawl proficiently, even though 65 per cent of adults recognised swimming as the best for a full body workout.

Swimming is the most participated sport in the UK with 2.5 million going for a swim once a week, however the research found that one in three adults are still not confident in the water.

In addressing the issue Speedo has designed 60 minute Dive In sessions with the help of athletes including ex-professional swimmers James Goddard, Ian Hulme and Harry Needs.

The sessions will include training advice and instruction on how to use a variety of different training aids, such as pull buoys, flippers and power paddles.

Speedo brand ambassador James Guy said: “As with any workout, the right technique is essential in helping maximise your session. You don’t have to be an elite swimmer to have good technique and even the smallest changes can really make a massive difference to the enjoyment and results you get from swimming.”

Speedo’s global sports marketing manager, James Hickman, added: “In this big year for the sport we want to effect a real change in the nation’s swimming habits and get more people swimming for fitness.”


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