This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.
Inmoji, the San Francisco and Boston-HQed branded interactive emoji company, has announced that Ivan Baker has joined as vice president of business development.
He has 35 years in the game, previously including a 10-year stint at NBCUniversal as chair of their digital marketing and social media council. He will report to co-founder and chief operating officer Perry Tell.
“Ivan is widely regarded as one of the leaders in the media industry and has an exceptional track record of success increasing revenue and transforming some of the world’s largest brands and adapting them to today’s emerging platforms,” said Tell.
Interpublic Group’s Campbell Ewald has promoted Kevin Wertz (pictured) to chief executive of the Detroit-based agency.
He replaces Jim Palmer, who was fired by IPG in January after he failed to fire a San Antonio-based creative director who sent a racist email to agency staffers about a “Ghetto Day” at the office.
Wertz joined Campbell Ewald in 2007 as managing director and took on the role of president in 2014, according to his LinkedIn profile.
Campbell Ewald has also named Jo Shoesmith as chief creative officer. She replaces Mark Simon, who is retiring after a 16-year stint at the agency. Shoesmith joined Campbell Ewald last year from Leo Burnett Chicago.
WPP research consultancy AMR is expanding its specialist offering, building new capabilities in the area of qualitative and technology research while bolstering its senior team.
As part of the expansion it has hired Dorothy Dudley as qualitative director, and Nick Deverson as group account director, who will both focus on delivering the new service offerings while providing expert consultancy.
A senior researcher for more than 20 years, and a qualitative research specialist for 15, Dudley has a passion for government and social research, teamed with extensive experience in the finance, healthcare and FMCG sectors. She joins AMR after holding senior qualitative ranging from boutique consultancies through to global agencies.
Most recently she was the director of the Ipsos Mind and Mood Report (previously The Mackay Report). At AMR she will be responsible for overseeing and developing the AMR qualitative offering, and enhancing AMR’s existing qualitative expertise and capabilities.
Deverson, most recently client service director and co-owner of the Perth-based, technology-focused market research firm Capitalis, has a strong grounding in quantitative research methods, courtesy of ten years spent as a researcher and analyst with the Australian Bureau of Statistics.
Digital performance agency iProspect has appointed Flemming Kaasgaard as regional business director APAC based in the Singapore office. The appointment will take effect immediately.
In 2015 iProspect strengthened its B2B proposition with the global launch of iProspect Enterprise, thereby consolidating expertise and creating B2B specialist teams in each region. In his newly-created role, Kaasgaard will be spearheading the B2B offering in his assigned region.
Bringing with him eight years of experience in the digital marketing industry, Kaasgaard first joined Dentsu Aegis Network in 2008 and has since taken on a variety of roles within the network. He is coming to the regional team from iProspect Denmark.
Global digital marketing agency, Jellyfish, has appointed Mario Schiappacasse to the role of head of display, US.
With over 10 years of industry experience, Schiappacasse has in depth knowledge and experience of real-time bidding, programmatic buying and digital strategy.
Schiappacasse joins Jellyfish from Exponential Interactive, where he held the title of vice-president, performance and strategy and was a member of the senior leadership team.
Prior to Exponential, Schiappacasse worked at AOL, where he managed the display campaigns for a diverse portfolio of US advertisers.
Partners Andrews Aldridge
Partners Andrews Aldridge, the award-winning customer engagement agency, has promoted Erminia Blackden to the newly-created role of head of strategy.
Blackden, who has been strategy director at Partners for the past two and a half years, will now be responsible for the day-to-day running of the agency’s entire Strategy function.
She will continue to report into Andrew Smith, chief strategy officer at Partners Andrews Aldridge. The changes allow Smith to focus more on developing bespoke projects and initiatives that can have greater impact on both clients and Partners’ business.
Blackden joined Partners from Wunderman in August 2013, and has since worked on strategy for clients including Santander, E.ON and Nestle.