Business on the Move: ITV, Specsavers, L’Oreal and more
ITV has appointed Goodstuff Communications as its media planning and buying agency after a competitive pitch. It comes as Mindshare ends its 11-year relationship with the media company.
Goodstuff won the £8m account after a final-round of pitches against Arena Media. The7stars, VCCP Media and Vizeum had pitched for the business at an earlier stage.
Specsavers has appointed WPP agency Possible London as its digital user experience and design agency as it looks to improve its customer journey experience.
The agency beat R/GA and Huge in a pitch process and has been briefed to apply service design to create the "next evolution of digital services" across all of the Specsavers channels.
L'Oréal has appointed TMW Unlimited to handle its integrated ad business for three brands. TMW will work on the Clarisonic brand, which produces a range of facial cleansing brushes, and haircare brands Redken and Kératese.
J Walter Thompson and Geometry have won the shopper marketing business for Blossom Hill. Geometry@JWT won the account without a pitch, thanks to JWT’s existing relationship with Treasury Wine Estates, which agreed to buy the majority of Diageo's wine businesses for $552m (£361m) towards the end of last year.
JWT London’s joint venture with Geometry, Geometry@JWT, will handle all the shopper marketing and retail activation work for Blossom Hill. Blossom Hill's creative business was previously split between Isobel (above-the-line) and TMW Unlimited (activation).
Cadbury has appointed Elvis as its global digital creative and social agency without a pitch. Elvis already handles digital and social activity for all of Cadbury’s brands in the UK. It beat AKQA and We Are Social to the business in 2014.
The agency will now take on work in other markets, for which We Are Social previously produced content, tasked with creating "impactful content" through the "free the joy" campaign in Australia, India, Canada, South Africa, Europe and the Middle East.
Little Black Dress, the women's fashion and lifestyle brand, has appointed M2M Media as its first media agency after a competitive pitch. The appointment comes ahead of a digital and social campaign to launch the brand’s Alesha Dixon Collection, which is set to break next week during the new series of Britain’s Got Talent, which features Dixon as a judge.
The English homeware brand, Joseph Joseph, has appointed 7thingsmedia to lead their organic search marketing strategy in the US.
The brand will be working with 7thingsmedia’s New York office team to devise domestic US search marketing to create a long-term SEO plan to support its digital growth and will review other paid media opportunities thereafter.