Halifax is returning to TV screens tonight (Friday 22 April) and its teamed up with Warner Bros. to bring Top Cat out of retirement for the occasion.
Working with Adam&EveDDB, the new campaign celebrates how Halifax’s colleagues’ give ‘extra’ to every single customer.
Spanning TV, outdoor, digital and social, the first instalment of the campaign sees Top Cat make his first appearance on screen since retirement in the 1980s. The ad tells the story of what happened when Top Cat was moved on from his trash can home by Officer Dibble.
“At Halifax we pride ourselves on doing things a little differently and giving extra to our customers. The idea is very simple – at Halifax, no matter who you are, we’re here to help,” explained Russell Galley, managing director at Halifax.
Catherine Kehoe, managing director group brands and marketing, Halifax added: “No other bank could run this new campaign. It reflects perfectly our personality and is a real celebration of how our friendly and down to earth colleagues support everyone – showing Halifax as the uniquely human face of banking.”
Adam&EveDDB managing director, Matt Goff, added the agency was “delighted to be given the opportunity to take Halifax back to its roots”.
“We needed a fresh way to portray the down to earth, friendly nature of Halifax colleagues and the way they give extra to every customer no matter who they are. And what a joy to be able to bring back Top Cat to our screens. Who knows who’ll walk through the doors next time.
To mark the launch Halifax has also commissioned Global Street Art to create a Top Cat mural which will be on display until 8 May in Old Street, Clerkenwell, London. The advert debuts during tonight’s Gogglebox on Channel 4.
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Chief Creative Officer: Ben Priest
Executive Creative Director: Rick Brim, Ben Tollett
Copywriter: Jonathan John
Art director: David Mackersey
Additional Credits: Agency producer: Suzy Macgregor
Planner: Michelle Gilson, John Blight
Business Director: Charlotte Wolfenden
Account Director: Chloe Harding
Account Manager: Leah Stolerman
Designer/Typographer: Luke Ridgeway
Media agency: Greenhouse GroupM
Media planner: Jonathan Hill
Production company: Outsider
Producer: John Madsen
Director: Dom and Nic
D.O.P: Tom Townsend
Editing Company: Work Post
Post Production: The Mill
Post Producer: Alex Fitzgerald
VFX Supervisor: Neil Davies
Audio Post Production: 750 MPH
Soundtrack name and composer: Top Cat theme tune. Silverscreen Recording