Ad of the Day: Halifax - When Top Cat visited the Halifax...

Halifax is returning to TV screens tonight (Friday 22 April) and its teamed up with Warner Bros. to bring Top Cat out of retirement for the occasion.

Working with Adam&EveDDB, the new campaign celebrates how Halifax’s colleagues’ give ‘extra’ to every single customer.

Spanning TV, outdoor, digital and social, the first instalment of the campaign sees Top Cat make his first appearance on screen since retirement in the 1980s. The ad tells the story of what happened when Top Cat was moved on from his trash can home by Officer Dibble.

“At Halifax we pride ourselves on doing things a little differently and giving extra to our customers. The idea is very simple – at Halifax, no matter who you are, we’re here to help,” explained Russell Galley, managing director at Halifax.

Catherine Kehoe, managing director group brands and marketing, Halifax added: “No other bank could run this new campaign. It reflects perfectly our personality and is a real celebration of how our friendly and down to earth colleagues support everyone – showing Halifax as the uniquely human face of banking.”

Adam&EveDDB managing director, Matt Goff, added the agency was “delighted to be given the opportunity to take Halifax back to its roots”.

“We needed a fresh way to portray the down to earth, friendly nature of Halifax colleagues and the way they give extra to every customer no matter who they are. And what a joy to be able to bring back Top Cat to our screens. Who knows who’ll walk through the doors next time.

To mark the launch Halifax has also commissioned Global Street Art to create a Top Cat mural which will be on display until 8 May in Old Street, Clerkenwell, London. The advert debuts during tonight’s Gogglebox on Channel 4.

To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote for the work you'd like to see crowned Creative Work of the Week and Creative Work of the Month.

Chief Creative Officer: Ben Priest

Executive Creative Director: Rick Brim, Ben Tollett

Copywriter: Jonathan John

Art director: David Mackersey

Additional Credits: Agency producer: Suzy Macgregor

Planner: Michelle Gilson, John Blight

Business Director: Charlotte Wolfenden

Account Director: Chloe Harding

Account Manager: Leah Stolerman

Designer/Typographer: Luke Ridgeway

Media agency: Greenhouse GroupM

Media planner: Jonathan Hill

Production company: Outsider

Producer: John Madsen

Director: Dom and Nic

D.O.P: Tom Townsend

Editing Company: Work Post

Editor: Art

Post Production: The Mill

Post Producer: Alex Fitzgerald

VFX Supervisor: Neil Davies

Audio Post Production: 750 MPH

Soundtrack name and composer: Top Cat theme tune. Silverscreen Recording

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