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Do It Day Beworthwhile Big Change

Take part in our BeWorthwhile One Minute Briefs challenge: Create an ad to help Big Change show young people that exams aren't everything


By The Drum Team, Editorial

April 21, 2016 | 3 min read

For the last two weeks The Drum and One Minute Briefs have been running hypothetical charity briefs to remind people that donating just a little time can make a huge difference. Today, we’re making it real.

We’ve teamed up with Big Change, the organisation created to think differently about the role that charity can play in driving change for young people in the UK, to run a live brief today.

At its heart Big Change is about helping young people to thrive in life, not just in exams. So for today’s briefs we want you to advertise that exams aren’t everything for young people. All you have to do to take part is tweet your idea to @OneMinuteBriefs and @TheDrum using the hashtag #BeWorthwhile by 7pm tonight.

The charity wants you to help create content for its community of influencers to share with their networks so they can engage in their mission to help young people develop a "growth mindset’ or belief in being ‘limitless".

The winner will be showcased on The Drum's channels, and bag themselves a year-long subscription to The Drum magazine and app.

The competition coincides with the launch of Mashable's BeWorthwhile app, which

will debut during a panel at Advertising Week Europe today (21 April) at 2.30pm moderated by our editor-in-chief, Gordon Young. The app was devised at The Drum's Do It Day event last year and is for professionals looking to make better use of their corporate volunteering days.

The app uses artificial intelligence to match volunteers' skills, time and location with the charities that need them most. It means you could use your particular skillset to make a major contribution to good causes across the UK.

Do It Day Beworthwhile Big Change

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