Some clever (and risqué) Chip Shop Awards work

Chip Shop Awards Judgement Day is coming (Thursday 28 April) so in celebration we’ve assembled some of the cleverest entries we’ve received. This is the first of a two-part series with the second entry running just before the judges gather to select the winners.

While the entries are overlooked by a group of independent advertising experts, we’re keen to share some of the brave work that caught our eye.

The diverse and multi-faceted panel of judges includes Adam Fish, Barney Worfolk Smith, Beri Cheetham, Bo Hellberg, Claire Scott, Flo Heiss, Hollie Newton, Joe McEwan, John Jessup, Laura Jordan-Bambach, Nick Entwistle, Sam Cartmell, Toufic Beyhum and Victoria Buchanan.

Ultimately they will be the ones to select the most effect works.

Ad without a visual - Incognito Mode - Simon Morgan

Alternative media space - Thanks MUM - Oliver

Alternative Media Space - For when it feels impossible - RPM LTD

Best ad without a headline - Release the Fight, on pain - Not William

Best ad without a headline - The very hungry e-Caterpillar - Jupiter advertising

Best Charity ad - Poverty shouldn't mean prostitution - Alchemy

Best charity ad - t-short form Syria - Mark Kavanagh

Best corporate Identity - Waitrose Prosecco - Matthew Wyatt and Paul Bond

Best Corporate identity - K2 Mountain - Bowook Yoon

Best corporate identity - Thong - Creative Race

Best Parody - Oxfam - The Mac Daddies

Best parody - Priceless - a freelance creative

Best political ad - Political Flatulence - Max Dunlop

Best rejected concept - Inside every great artist - Andy Thirsk and Danial Latham

Best use of a celebrity - Should have died ages ago - Ross and Ben

The winners will be announced Thursday 9 June.

We’ve also mined our Chip Shop Judges for their creative wisdom in a new series of interviews, catch up with that here.

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