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Creative The Drum Chip Shop Awards B2B Marketing

Some clever (and risqué) Chip Shop Awards work


By John McCarthy, Opinion Editor

April 21, 2016 | 4 min read

Chip Shop Awards Judgement Day is coming (Thursday 28 April) so in celebration we’ve assembled some of the cleverest entries we’ve received. This is the first of a two-part series with the second entry running just before the judges gather to select the winners.


While the entries are overlooked by a group of independent advertising experts, we’re keen to share some of the brave work that caught our eye.

The diverse and multi-faceted panel of judges includes Adam Fish, Barney Worfolk Smith, Beri Cheetham, Bo Hellberg, Claire Scott, Flo Heiss, Hollie Newton, Joe McEwan, John Jessup, Laura Jordan-Bambach, Nick Entwistle, Sam Cartmell, Toufic Beyhum and Victoria Buchanan.

Ultimately they will be the ones to select the most effect works.

Ad without a visual - Incognito Mode - Simon Morgan

Alternative media space - Thanks MUM - Oliver

Alternative Media Space - For when it feels impossible - RPM LTD

Best ad without a headline - Release the Fight, on pain - Not William

Best ad without a headline - The very hungry e-Caterpillar - Jupiter advertising

Best Charity ad - Poverty shouldn't mean prostitution - Alchemy

Best charity ad - t-short form Syria - Mark Kavanagh

Best corporate Identity - Waitrose Prosecco - Matthew Wyatt and Paul Bond

Best Corporate identity - K2 Mountain - Bowook Yoon

Best corporate identity - Thong - Creative Race

Best Parody - Oxfam - The Mac Daddies

Best parody - Priceless - a freelance creative

Best political ad - Political Flatulence - Max Dunlop

Best rejected concept - Inside every great artist - Andy Thirsk and Danial Latham

Best use of a celebrity - Should have died ages ago - Ross and Ben

The winners will be announced Thursday 9 June.

We’ve also mined our Chip Shop Judges for their creative wisdom in a new series of interviews, catch up with that here.

Creative The Drum Chip Shop Awards B2B Marketing

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