Chip Shop Awards Judgement Day is coming (Thursday 28 April) so in celebration we’ve assembled some of the cleverest entries we’ve received. This is the first of a two-part series with the second entry running just before the judges gather to select the winners.
While the entries are overlooked by a group of independent advertising experts, we’re keen to share some of the brave work that caught our eye.
The diverse and multi-faceted panel of judges includes Adam Fish, Barney Worfolk Smith, Beri Cheetham, Bo Hellberg, Claire Scott, Flo Heiss, Hollie Newton, Joe McEwan, John Jessup, Laura Jordan-Bambach, Nick Entwistle, Sam Cartmell, Toufic Beyhum and Victoria Buchanan.
Ultimately they will be the ones to select the most effect works.
Ad without a visual - Incognito Mode - Simon Morgan
Alternative media space - Thanks MUM - Oliver
Alternative Media Space - For when it feels impossible - RPM LTD
Best ad without a headline - Release the Fight, on pain - Not William
Best ad without a headline - The very hungry e-Caterpillar - Jupiter advertising
Best Charity ad - Poverty shouldn't mean prostitution - Alchemy
Best charity ad - t-short form Syria - Mark Kavanagh
Best corporate Identity - Waitrose Prosecco - Matthew Wyatt and Paul Bond
Best Corporate identity - K2 Mountain - Bowook Yoon
Best corporate identity - Thong - Creative Race
Best Parody - Oxfam - The Mac Daddies
Best parody - Priceless - a freelance creative
Best political ad - Political Flatulence - Max Dunlop
Best rejected concept - Inside every great artist - Andy Thirsk and Danial Latham
Best use of a celebrity - Should have died ages ago - Ross and Ben
The winners will be announced Thursday 9 June.
We’ve also mined our Chip Shop Judges for their creative wisdom in a new series of interviews, catch up with that here.