Mediacom’s Claudine Collins on Piers Morgan, diversity and The New Day: 'I still think they’re mad'

Claudine Collins is standing by her belief that Trinity Mirror Group is “mad” to produce print publication The New Day.

Speaking to The Drum following her interview with Piers Morgan at Advertising Week Europe, the Mediacom UK managing director said: “Their circulation’s down, their cover price has gone up - I think they’re going to struggle.

“I remember seeing the article that said it was all about making people feel good, and I can’t tell you the amount of times I’ve looked at the front cover and thought: 'That depresses me',” she added.

Collins was invited to interview media mogul and TV personality Piers Morgan at the marketing festival. On the subject of the former News of the World editor, she said while he was “one of the rudest people to me ever” as editor of the Daily Mirror, they two are now “good mates”.

“His journalism style now is fantastic but how it was when he was 28… no it wouldn’t translate into today’s world.”

The MD also revealed she was “quite disappointed” in “the real lack of diversity" during Advertising Week Europe. She explained: "If you’re going to talk about diversity you have to do it.

“I’ve been into too many sessions at Ad Week - on tech specifically - where it’s just white men. And I think more has got to be done.”

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