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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Live inside Burger King's present to Her Majesty - Burger Queen

The Drum headed down to Tottenham Court Road today (21 April) to confirm that the street’s Burger King has in fact been renamed Burger Queen in celebration of Elizabeth II’s birthday.

PsLive worked with agencies Vizeum and Isobar to activate the stunt in the early hours of the morning.

In addition to the rebrand, the store is offering guests with the Burger King app a Chicken Royale and small portion of fries for the discounted price of £1.99.

The Drum attempted to speak to the manager of the outlet, however he declined to comment on behalf of the company’s marketing team.

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