Beattie’s bus takeover, CSR crackdowns and the future of sports sponsorship: Day four at Advertising Week Europe
Cameron Clarke, The Drum’s commissioning editor, takes us through the highlights of the fourth and final day of Advertising Week Europe.
The day was a big one for The Drum, which hosted two oversubscribed sessions on our very own bus venue.
The first was led by news editor Seb Joseph and featured sponsorship experts from M&C Saatchi Sport & Entertainment, BBH Sport, Zak and Copa90. Speaking ahead of the 2016 Olympics and Euros, they agreed that while strategies have come a long way since the London 2012 Olympics, there’s still room for growth.
The panel also highlighted how sports marketing is increasingly viewed as a key long-term medium.
An hour later, the bus drove around London again, this time with Trevor Beattie and a new audience on board. The advertising legend and editor of The Drum’s special Advertising Week Europe issue talked about the people who have inspired him throughout his career, and encouraged the passengers to look outside the ad industry for their own inspiration.
Finally The Drum premiered its Do It Day documentary this morning at a talk entitled ‘Is doing good, good for business?’ The panel discussed the merits of acting responsibly as a brand, and agreed that the CSR model has gradually been eroded throughout the past few years.
You can watch the Do It Day film online, and make sure you check our dedicated hub for all the news from Advertising Week Europe.