Ad of the Day: Winston Fletcher Prize - What's your next chapter?

Now in its third year, The Winston Fletcher Fiction Prize has returned bigger and better than ever with an intriguing campaign targeting the industry’s leading writers.

Created by a group of individuals from advertising in memory of Winston Fletcher, the competition looks to recognise great writing amongst the advertising and marketing community.

To encourage people to enter, MullenLowe London has created a bespoke mailer – blank books featuring individually designed dust jackets, each displaying the same copy ‘Title goes here’ and the recipient’s name.

These mailers have since been by Tim Waterstone to leading industry writers, speaking of the competition Waterstone said: “Some of the most talented writers to be found anywhere are now in advertising agencies. There always have been. Think novelist superstars such as Joseph Heller, F Scott Fitzgerald and Salman Rushdie.

“The same talent will be there in the agencies today, that’s what Winston’s Prize is about. To encourage those talented people to take the next step, and cast out into the brave world of writing great fiction.”

As well as sending books to industry greats, writers that have seen their work highly awarded at major awards shows over the last three years should also keep an eye out for their bespoke book.

Tom Knox, IPA president, who worked with Fletcher at Delaney Fletcher Delaney in the 90s, added: “Winston loved the business of advertising and he loved great writing. The prize unites those two things.”

This year’s prize is supported by the IPA, with the winner’s event to be held at the IPA, Belgrave Square.

To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on the work you like best to see it crowned our Creative Work of the Week and Creative Work of the Month.

Agency: MullenLowe London

Chief Creative Officer: Dave Henderson

Executive Creative Director: Richard Denney

Creative Director: Dave Henderson, Richard Denney

Creative Team: Dave Henderson, Richard Denney

Additional Credits: Account Team: Izzy Falcon, Jess Bird

Agency Producer: Gary Wallis

Photography: MAKE_

Retoucher: Pete Steadman

Designer: Augusta Lindquist, Ryan Self, Rob Hare, Javier Leal-Olivas, Elisabeth Bolzon

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