Puma plans to stand out at Euro 2016 with new Play Loud campaign

As Uefa Euro 2016 approaches the eyes of the footballing world will be firmly focused on France this summer and Puma is making sure it stands out amid the frenzy with the launch of its Play Loud campaign.

The German sports brand’s Play Loud campaign will mark the introduction of its ostentatious new pink and yellow coloured boots. The evopower and evoSpeed boots are the latest addition to Puma’s Tricks range.

With the left foot adorned in pink and the right in yellow Puma is making moves to ensure it stands out among the waves of colour which will accompany the 24 competing countries.

To launch the campaign the brand has launched the ‘#Choosetricks and play Loud’ ad which shows Puma’s brand ambassadors playing football in an array of bizarre places.

This includes France’s Olivier Giroud and Antoine Griezmann playing in a hotel room and Italy’s Marco Verratti in a library. Marco Reus, Cesc Fabregas and Manchester City striker Sergio Aguero also feature in the campaign.

Each of the brand ambassadors is helping push the campaign across their Snapchat accounts and French legend and Puma ambassador Thierry Henry is also helping support the campaign.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.