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By Tony Connelly, Sports Marketing Reporter

April 20, 2016 | 2 min read

As Uefa Euro 2016 approaches the eyes of the footballing world will be firmly focused on France this summer and Puma is making sure it stands out amid the frenzy with the launch of its Play Loud campaign.

The German sports brand’s Play Loud campaign will mark the introduction of its ostentatious new pink and yellow coloured boots. The evopower and evoSpeed boots are the latest addition to Puma’s Tricks range.

With the left foot adorned in pink and the right in yellow Puma is making moves to ensure it stands out among the waves of colour which will accompany the 24 competing countries.

To launch the campaign the brand has launched the ‘#Choosetricks and play Loud’ ad which shows Puma’s brand ambassadors playing football in an array of bizarre places.

This includes France’s Olivier Giroud and Antoine Griezmann playing in a hotel room and Italy’s Marco Verratti in a library. Marco Reus, Cesc Fabregas and Manchester City striker Sergio Aguero also feature in the campaign.

Each of the brand ambassadors is helping push the campaign across their Snapchat accounts and French legend and Puma ambassador Thierry Henry is also helping support the campaign.

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