Piers Morgan palms off print and brands rant about agencies: Day three at Advertising Week Europe

Senior reporter Jen Faull spills the secrets from Advertising Week Europe’s third day, which saw Piers Morgan turn interviewee and “clear up” rumours surrounding his departure from CNN.

Mediacom's managing director Claudine Collins was was chosen to interview Morgan. Among other topics, the two discussed the demise of print journalism, with the latter stating he believed paper newspapers have a mere "20 years" left to live.

The former News of the World editor also used his stagetime to tell they audience he was absolutely not sacked as the host of CNN’s late night show in the US, but merely missed the UK and chose to come back on his own accord.

Elsewhere, Matt Brittin, president of EMEA business and operations at Google, sat down with Dentsu Aegis boss Nigel Morris. Online video held the topic of conversation, and agencies were encouraged to break away from the “30-second mindset” when it comes to the medium.

Marketers from Unilever, Sainsbury’s, Santander and Travelex all let off steam on stage, discussing their biggest gripes with the industry. Pet peeves included a dependancy on data, a lack of diverse graduate talent entering the sector, and agencies’ reluctance to work collaboratively on shared accounts.

Advertising Week Europe is taking place at London’s Picturehouse Central and around Piccadilly until 21 April. Keep an eye on our dedicated hub for all the breaking news from the event, and watch for The Drum’s final recap with iCrossing tomorrow.

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