Future of TV Survey Research

Half of US consumers feel unfavorably towards cable provider, according to Mohu study

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By Natan Edelsburg, SVP

April 20, 2016 | 2 min read

A new survey, conducted by Mohu, in partnership with Public Policy Polling revealed that half of the country feels unfavorably towars their cable provider. The sentiment is not surprising, especially as high quality streaming services like Netflix and Hulu become the cheaper norm for high quality entertainment.

Mohu, for example, provides cheap and thin indoor antennas to help capture the free over-the-air TV. Here's a snapshot of the results from the survey.

  • Consumers aren't keeping cable because they want more channel choices. More than two-thirds (67 percent) of consumers watch 10 channels or less in a given week, while an additional 16 percent watch between 10 and 20 channels in a week. In fact, less than 25 percent (21 percent) strongly believe having access to hundreds of channels is a good thing for the American society.
  • Consumers believe in free access to over-the-air TV. 89 percent of consumers agree that access to free, over-the-air TV is important, with nearly 75 percent strongly agreeing.
  • Negative feelings toward cable and satellite could be one of the only things Democrats and Republicans agree on. The poll compared presidential votes in 2012 alongside feelings of cable and satellite companies. Of those who voted for Obama in 2012, 36 percent have a favorable opinion of cable companies, fairly comparable to those who voted for Romney giving cable a 23 percent favorability rating.

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