BBC Football Augmented Reality

Ericsson's 3D augmented reality tech is redefining sports broadcasting


By Tony Connelly, Sports Marketing Reporter

April 20, 2016 | 2 min read

Ericsson has unveiled a new 3D software system which will help sports broadcasters enhance their programming and offer more immersive experiences for viewers.

Match of the Day

Match of the Day

The Swedish communications and technology company has launched its Piero Augmented Reality product which allows broadcasters to overlay 3D graphics in real-time.

Piero Augmented Reality has the ability to instantly produce analysis graphics which can be produced by a system operator or by presenters using a tablet device. The 3D graphics created are projected onto the studio floor which allows presenters to then analyse sequences seamlessly.

The BBC has implemented the tech into its broadcasting and is currently testing it on its flagship football highlights programme Match of the Day.

Thorsten Sauer, head of broadcast and media services at Ericsson, said: “When sports programming was first broadcast on TV, data visualisation was confined to basic statistics reporting, separated from the actual sports clips, and relied only on expert commentaries to make data understandable.

“Piero Augmented Reality allows broadcasters to go beyond rudimentary, pre-built 2D graphics and bring events to life through data-driven stories for even more compelling viewing and create deeper engagement through stunning artistry. With some major sporting events on the horizon in 2016, we're confident that this industry-first technology will really elevate sports programming to an even bigger stage.”

BBC Football Augmented Reality

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