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Zika Brazil Outdoor Advertising

Billboard attracts and kills Zika-spreading mosquitoes while educating the public on its dangers


By John McCarthy, Opinion Editor

April 20, 2016 | 2 min read

An out of home installation in Brazil is helping to inform the public of the dangers of the Zika virus – while also attracting and killing the mosquitos spreading the virus.

Posterscope and Brazilian agency NBS created the Mosquito Killer Billboard that carries technology capable of culling the Aedes Aegypti mosquito.

On the panel, a solution containing lactic acid replicates and emits the smell of human sweat while also expelling CO2 to replicate the breathing process.

The emulation of human functions is reported to catch the attention of the mosquitos from as far away as 2.5 miles. Once captured in the panel, the mosquitos will be on display until they die of dehydration.

With the World Health Organization (WHO) claiming that the Zika virus is a global public health emergency, Posterscope and NBS have released the technology to the public for free under a Creative Commons licence.

Check out how it works in the video below.

Zika Brazil Outdoor Advertising

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Posterscope is the world’s leading out-of-home and location marketing specialist with billings in excess of $3 billion. It knows more about what people think,...

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