Billboard attracts and kills Zika-spreading mosquitoes while educating the public on its dangers
An out of home installation in Brazil is helping to inform the public of the dangers of the Zika virus – while also attracting and killing the mosquitos spreading the virus.
Posterscope and Brazilian agency NBS created the Mosquito Killer Billboard that carries technology capable of culling the Aedes Aegypti mosquito.
On the panel, a solution containing lactic acid replicates and emits the smell of human sweat while also expelling CO2 to replicate the breathing process.
The emulation of human functions is reported to catch the attention of the mosquitos from as far away as 2.5 miles. Once captured in the panel, the mosquitos will be on display until they die of dehydration.
With the World Health Organization (WHO) claiming that the Zika virus is a global public health emergency, Posterscope and NBS have released the technology to the public for free under a Creative Commons licence.
Check out how it works in the video below.
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Posterscope is the world’s leading out-of-home and location marketing specialist with billings in excess of $3 billion. It knows more about what people think, feel and do out of the home and translates this understanding into compelling, creative and quantifiable solutions which make a meaningful difference to clients’ businesses. Posterscope has over 1,000 people in 61 offices located in 35 countries worldwide.Find out more