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Dafabet Celtic FC Football

'Leaked' Celtic strip images suggest Dafabet will be club's new sponsor


By Tony Connelly, Sports Marketing Reporter

April 19, 2016 | 3 min read

Celtic’s shirt sponsorship deal has been the source of much speculation in recent months with betting firm FruityKing emerging as the most recent potential buyer, however new photos purporting to show next season’s strip suggest Celtic will side with Dafabet.

Celtic shirt sponsorship

With the footballing season drawing to a close images have begun to emerge which claim to show a number of clubs’ new kits for the 2016/17 season.

Football platform Footy Headlines has released images which claim to show Celtic’s top for next season and the sponsor adorned on the front is the club’s current betting partner Dafabet.

While the legitimacy of the images cannot be confirmed Footy Headlines has a reputation for scoops on new strips so it looks possible that the Scottish champions have followed the increasing trend in football and chosen a betting firm as their main sponsor.

Magners three year shirt sponsorship agreement with the Glasgow club will expire at the end of the current season and speculation over the new partner has largely centred on Dafabet and FruityKing.

Mobile gaming casino company Fruity King looked to be the frontrunner for the contract with the company’s head of marketing and partnerships, James Smith, revealing last month that the company was close to agreeing terms with Celtic.

However it’s likely that the company fell out of favour after coming under widespread criticism for tweeting a picture of the Leicester City footballer Jamie Vardy with the caption: "Jamie Vardy looking like an extra from Schindler's List."

Celtic already have a partnership with Dafabet after the two agreed terms last year to make it the club’s official international betting partner. The Philippines-based gambling business has a growing portfolio in football having current sponsorships with Sunderland and Blackburn Rovers.

The Drum has reached out to Celtic for comment and is awaiting a response.

Dafabet Celtic FC Football

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