Outdoor advertising giant JCDecaux has launched a nationwide ‘Locate that Landmark’ quiz via its estate of outdoor panels as well as web and mobile to announce its new data partnership with YouGov.
The tie-up will see JCDecaux become the first outdoor media owner to access 'YouGov Profiles', the media-planning datbase which counts 250,000 members delivering brand, media, behaviour and attitudinal data at a hyperlocal level.
Highlighting the granular nature of its data the quiz will invite agencies, clients and the public to ‘Play the Game’ and secure a coveted spot on a nationwide leaderboard.
Chris Felton, head of agency marketing at JCDecaux said: “Brands will be able to plan their outdoor campaigns even more effectively, driving consumer engagement with tailored locational messaging.”
Alex McIntosh, chief executive of YouGov added: “Adding outdoor questions from JCDecaux to Profiles will enable our data to be analysed from an outdoor perspective, delivering a truly cross-media picture for media agencies and their clients for the first time. Working with JCDecaux to include retail and rail environments means that clients can understand the attitudes, interests, brand awareness of consumers visiting locations across the UK from Bluewater to Waterloo Station, using our live data.”