Illusionist and TV personality Derren Brown has set loose a demonic prank upon the public in a new campaign designed to publicise the release of Thorpe Park’s new Ghost Train.
The theme park’s reimagination of the Ghost Train attraction, a 15 minute journey blending live action sequences, 4D special effects, illusions, and more.
On drumming up publicity for the new psychological thrill ride, Derren Brown said: “I am excited to reveal another glimpse into my new attraction, giving the first look behind the doors of the Ghost Train. Over the last few weeks I have been testing out the components of the attraction and decided to run scare tests with my demon creature on the Thorpe Park staff - the reactions were hilarious and very encouraging.”
Mike Vallis, divisional director of Thorpe Park Resort, said: “Following our announcement of Derren Brown’s Ghost Train, we’ve had many people trying to discover its’ tightly guarded secrets. As we approach the opening of this ground-breaking attraction, we unleashed one of the many terrifying features on our own employees in a series of scare tests. As the footage shows, visitors are in for the shock of their lives when they come on board Derren Brown’s Ghost Train.
“This is the most exciting and ambitious project we have ever attempted at Thorpe Park Resort and will be nothing like visitors have ever experienced before.”
The campaign was devised by Thorpe Park’s agency Taylor Herring.