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By Gillian West, Social media manager

April 19, 2016 | 2 min read

If Taylor Swift falling off a treadmill wasn’t enough for you the pop star has returned in another commercial for Apple Music and this time she’s ‘Getting ready to go out’.

The minute-long spot sees Swift scrolling through a party playlist, settling on Jimmy Eat World’s 2001 track ‘The Middle’.

Exclaiming “Oh my God, I love this song, I used the listen to this in middle school,” the ad sees Swift lip-syncing along after applying her signature red lipstick.

The collaboration shows just how far relations between Swift and Apple have come after she took issue with Apple Music’s refusal to pay artists during its three-month free trial period last year.

After the release of the original Taylor vs Treadmill ad sales of Drake’s ‘Jumpman’ – the ad’s soundtrack – shot up 431 per cent globally.

To keep up to date with the latest advertising, design and creative work from around the globe visit The Drum's Creative Works homepage where you can vote for our Creative Work of the Week and Creative Work of the Month.

Agency: TBWA/Media Arts Lab (USA)

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