The Drum Awards Festival - Official Deadline

-d -h -min -sec

Guerrilla London Public Relations (PR)

Greenpeace guerrilla smog protesters adorn London statues with gas masks


By John McCarthy, Opinion Editor

April 18, 2016 | 5 min read

Protestors from environmental group Greenpeace have scaled Nelson’s Column and equipped the statuesque admiral with a gasmask to raise awareness of smog in London.

On Monday morning the group embarked upon a series of stunts, applying gasmasks to famous London icons in a socially led campaign carrying the #cleanairnow hashtag on Twitter to direct the public to a petition demanding British PM David Cameron creates a plan to clean up the country’s air.

The petition reads: “Air pollution is responsible for cutting short 40,000 lives in the UK every year. It’s time for this government to take robust and steadfast action to address this national health emergency. Please create a bold action plan that cleans our air, reduces pollution and saves lives.”

Nelson, Cromwell, Churchill, Sherlock Holmes, Thierry Henry, Isaac Newton and more were all altered in the campaign.

The Greenpeace website states: "Air pollution in the UK is responsible for cutting short 40,000 lives every year. It's now a public health crisis, where children, the elderly and the most vulnerable people in our society are most affected by dangerous and toxic air

"There isn't a technological barrier stopping us from breathing cleaner air, we have the science and the tech know-how to put a stop to this crisis, what's stopping us is lack of action from our politicians."

Guerrilla London Public Relations (PR)

More from Guerrilla

View all


Industry insights

View all
Add your own content +