Creative Work of the Week: Bupa UK - Body as a Band

Bupa UK has joined forces with WCRS to help raise awareness of its new health assessments with an interactive online music video, starring The Futureheads, which shows people how their bodies are performing.

Powered by an online quiz, Body as a Band allows the British public to create a unique, personalised version of the 2010 tune ‘Heartbeat Song’ to show how their health is performing with each band member representing a different part of the body.

Bupa UK’s general manager, sales and marketing, Simon Chrisp, said he was “looking forward to seeing the public get involved and create their very own body as a band videos” when the campaign launched.

In total, WCRS created 54 different videos to cover every possible outcome, Tom Crossley WCRS managing partner, commented: “We’re really excited by this new and innovative way Bupa are talking to a hard to reach young audience who generally don’t even think about the effects their day-to-day habits have on their health.

“Hopefully if they can see the effects your lifestyle would have on a band they’ll stop and consider whether it’s the right time to get a check with Bupa.”

To vote for next week’s Creative Work of the Week check out this week’s latest round up of new work from Europe. Remember you can also keep up to date with the latest advertising, design and creative work on our Creative Works homepage where you can also cast your votes for Creative Work of the Week and Creative Work of the Month.

Creative Director: Joe Miller, Orlando Warner

Creatives: Jason Keet, James Hodson

Additional Credits: Agency Producer: Stefanie Forbes

Account Handling: Tom Crossley, Chris Boyton, Chris Moger, Charlie Warner

Planning: Elisa Edmonds, Hayley Pardoe

Media Agency: MEC

Content Outreach: LBI

Production Company: Agile

Interactive Company: Brainient

Director: Rob Brandon

Animator: Ben Beckett

Producer: Amber Millington

Co-Producer: Emma Britton

Post Production Company: Agile

Head of Post Production: Martin Fickling

Colourist: Amy Beton

Editor: River Stas

Audio: David McEwan (The Sanctuary Recording Studio)

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