Bupa UK has joined forces with WCRS to help raise awareness of its new health assessments with an interactive online music video, starring The Futureheads, which shows people how their bodies are performing.
Powered by an online quiz, Body as a Band allows the British public to create a unique, personalised version of the 2010 tune ‘Heartbeat Song’ to show how their health is performing with each band member representing a different part of the body.
Bupa UK’s general manager, sales and marketing, Simon Chrisp, said he was “looking forward to seeing the public get involved and create their very own body as a band videos” when the campaign launched.
In total, WCRS created 54 different videos to cover every possible outcome, Tom Crossley WCRS managing partner, commented: “We’re really excited by this new and innovative way Bupa are talking to a hard to reach young audience who generally don’t even think about the effects their day-to-day habits have on their health.
“Hopefully if they can see the effects your lifestyle would have on a band they’ll stop and consider whether it’s the right time to get a check with Bupa.”
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Creative Director: Joe Miller, Orlando Warner
Creatives: Jason Keet, James Hodson
Additional Credits: Agency Producer: Stefanie Forbes
Account Handling: Tom Crossley, Chris Boyton, Chris Moger, Charlie Warner
Planning: Elisa Edmonds, Hayley Pardoe
Media Agency: MEC
Content Outreach: LBI
Production Company: Agile
Interactive Company: Brainient
Director: Rob Brandon
Animator: Ben Beckett
Producer: Amber Millington
Co-Producer: Emma Britton
Post Production Company: Agile
Head of Post Production: Martin Fickling
Colourist: Amy Beton
Editor: River Stas
Audio: David McEwan (The Sanctuary Recording Studio)