The Drum Awards Festival - Official Deadline

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By Katie Deighton, Senior Reporter

April 18, 2016 | 2 min read

Jess Goodfellow, reporter at The Drum, curates the best topics from the first day of Advertising Week Europe 2016.

A panel on the future of ad blocking led to questions on its legality, with panellist Alexander Hangg, a privacy consultant at ThinkPrivacy, arguing that publishers monitoring whether readers are using ad blockers are technically breaking the law.

Meanwhile, it transpired that the developer of Adblock Plus apparently feels like he is “killing the free internet".

Day one also saw the first session on The Drum’s new and groovy bus - the Mastery Machine. Commissioning editor Cameron Clarke was the morning’s conductor on board, hosting a panel session on how a so-called Brexit may affect business in the country.

Other panels uncovered how to launch an agency overseas, and the ever-prevalent topic of diversity in the marcoms industries.

Advertising Week Europe is taking place at London’s Picturehouse Central and around Piccadilly until 21 April. Keep an eye on our dedicated hub for all the breaking news from the event, and watch for The Drum's day two recap tomorrow.

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