Vodafone is returning to television screens from tomorrow in order to push its 30 day ‘Love Us or Leave Us’ guarantee to consumers.
Created and developed by Grey London the advert tracks three adventurous souls as they venture off the beaten path in remote corners of the country with only their phone for help in a test of the mobile networks coverage in towns, cities and rural locales.
In doing so it champions the freedom offered by Vodafone’s 30 day trial which allows new subscribers to cancel their contracts within 30 days if they are unhappy with the provided service.
Simon McPhillips, head of brand at Vodafone, said: “The ad brilliantly captures the freedom the 30 Day Network Guarantee now offers our customers and shows we’re confident that after 30 days they’ll know they’ve made the right choice to join us. It’s great that we can bring it to life in scenes from all over the UK in a way which demonstrates the importance and strength of our network in an engaging way.”
The campaign will premiere during Channel 4’s Gogglebox at 9.10pm tomorrow.