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Jaguar Land Rover, Topshop and Vice unite to find the equation for a modern brand at Brand Social

What makes a 'modern brand'? Creative Social is bringing together Jaguar Land Rover, Converse, Topshop and more to help crack the formula.

Following the launch of Creative Social's Brand Social event in Amsterdam late last year, the agency is set to host its second forum to bring together the "most curious and progressive senior marketers" from around the world.

Taking place in London on 12 and 13 May, the occasion will be sponsored by Vice Media and will examine the exploring and refining the below brand equation: The Modern Brand = Purpose Driven + Experimental + People Centric + Collaborative + Experiential + Creative + Fluid + Culture.

Among those sitting on the panel will be: Ian Armstrong, global head of advertising, Jaguar Land Rover, Kris Crockett, marketing director (Northern Europe), Converse and Mady Margadant, head of global marketing, Topshop.

Daniele Fiandaca, co-founder of Creative Social said: “We believe that one of the big trends over the next few years is going to be the growth of brand collaborations with a recognition that shared equity between brands can deliver real value both to their audience and themselves.

"Our aim is to create an environment for senior marketers to not only create new connections but also inspire innovation and creativity in much the same way we have done with Creative Leaders over the last decade. We know that by creating a melting pot of culture, start-ups, influencers, creativity, inspiration and innovation, great things will happen.”

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