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By Minda Smiley, Reporter

April 14, 2016 | 2 min read

Earlier this month, The Drum sat down with Organic’s chief creative officer Chris Kelly to find out what he thinks it takes to be a great creative.

For Kelly, his best ideas for work often stem from things he has seen or done in his personal life. He thinks that to be a great creative, it’s important to find inspiration for work outside of the advertising industry, whether it’s in music, books, films or other personal hobbies and interests.

“To be a great creative, don’t look at other advertising. Don’t study any advertising at all. You’re going to end up just copying other things that you see. To be a great creative in any discipline, you should look into different sources of inspiration,” he said. “The idea of studying the thing that you’re intimately involved in is just going to lead to repetition and you’re going to end up doing the same thing over and over again.”

Kelly said he often finds his inspiration while traveling. He’s travelled to many countries around the world, including Iran and Botswana, and he enjoys taking photographs of his journeys along the way.

He has been with Organic since 2012, working with clients including Kimberly-Clark, PepsiCo and MetLife.

Kelly's interview with The Drum can be viewed above. See what DigitasLBi's North American chief creative officer Ronald Ng had to say when we asked him what it takes to be a great creative.

Chris Kelly What Does It Take To Be a Great Creative? Advertising

Other episodes in the series

Episode 1

‘It’s about asking a lot of questions’: Deutsch’s Winston Binch on what it takes to be a great creative

The Drum recently caught up with Winston Binch, Deutsch North America’s chief digital officer, to find out what he thinks it takes to be a great creative.

Episode 2

‘Be a producer’: RPA’s Sarah Bates on what it takes to be a great creative

To Sarah Bates, creative director at RPA in Los Angeles, being weird is perfectly fine. In fact, it’s pretty normal and desirable — especially those “non sequitur adventures” that make a person interesting in a creative field.

Episode 3

‘Distill the brief’: The Mill’s Phil Crowe on what it takes to be a great creative

Are there bad briefs? That’s likely up for all kinds of debate but, to Phil Crowe, ECD of The Mill in Los Angeles, it’s less about the brief and more about the interpretation of the brief.

Episode 4

Saturday Morning leaders on being a great creative

It’s not difficult to be inspired by Saturday Morning, the movement for peace founded after a spate of police shootings against African-Americans including Philando Castile, Alton Sterling and others.

Episode 5

Lola MullenLowe Madrid's Pancho Cassis on what it takes to be a great creative: 'It's not about ideas anymore'

The Drum caught up with Pancho Cassis, executive creative director and copywriter at Lola MullenLowe Madrid, to find out what he thinks it takes to be a great creative.

Episode 6

Colle+McVoy’s Laura Fegley: 'Being a great creative is all about endurance'

Laura Fegley, ECD at Colle+McVoy in Minneapolis, treads a path of undeniable success.

Episode 7

‘Mind numbing patience’: Kirk Kelley, HouseSpecial CCO on what makes a great creative

Browsing through the work of Portland’s HouseSpecial can become a walk through a creative candy shop — starting with (pun kind of intended) iconic creativity for M&M's, including the well-received Candyman spot featuring Aloe Blacc and Zedd.

Episode 8

"Great creatives need a partner": OKRP leaders on becoming a great creative

What Does It Take To Be A Great Creative? is a video series that highlights the thinking of global creative leaders on specifics actions that can build a successful creative career in the industry. See what other creative leaders had to say in past episodes.

Episode 9

'Stick with your gut': Pereira & O'Dell's PJ Pereira on being a great creative

What Does It Take To Be A Great Creative? is a video series that highlights the thinking of global creative leaders on specifics actions that can build a successful creative career in the industry. See what other creative leaders had to say in past episodes.

Episode 10

Hunger, passion, curiosity: MullenLowe Singapore’s Shengjin Ang on being a great creative

What Does It Take To Be A Great Creative? is a video series that highlights the thinking of global creative leaders on specifics actions that can build a successful creative career in the industry. See what other creative leaders had to say in past episodes.

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