Beyoncé’s Ivy Park range breaks Topshop's website as fans complain on Twitter

Beyoncé’s new sportswear athleisure collection for Topshop, Ivy Park, has overwhelmed the retailer's website, leaving fans disappointed.

The 228-piece range went live on Topshop's website this morning (14 April) and eager shoppers flocked online to fill their baskets with purchases from the line, which comprises leggings, crop-tops, T-shirts and accessories, but many have been unable to complete their transactions.

The fashion brand has assured fans that's it's just having a few "technical difficulties" thanks to the 'Flawless' singer's popularity, but that hasn't stopped members of the Beyoncé fandom (aka the Bey Hive) taking to Twitter to vent their frustrations.

The limited collection, which is a joint-venture between the star and Arcadia boss Sir Philip Green, is also being sold by Nordstrom, Zalando, Net A Porter, JD Sports and in Selfridges stores. Would-be customers reported similar issues with the other sellers, and bemoaned some retailers for selling out of the more popular items almost instantly.

Commenting on the range, which was announced on Instagram, Beyoncé said her goal was "to push the boundaries of athletic wear and support and inspire women who understand that beauty is more than your physical appearance.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.