Beyoncé’s Ivy Park range breaks Topshop's website as fans complain on Twitter
Beyoncé’s new sportswear athleisure collection for Topshop, Ivy Park, has overwhelmed the retailer's website, leaving fans disappointed.
The 228-piece range went live on Topshop's website this morning (14 April) and eager shoppers flocked online to fill their baskets with purchases from the line, which comprises leggings, crop-tops, T-shirts and accessories, but many have been unable to complete their transactions.
The fashion brand has assured fans that's it's just having a few "technical difficulties" thanks to the 'Flawless' singer's popularity, but that hasn't stopped members of the Beyoncé fandom (aka the Bey Hive) taking to Twitter to vent their frustrations.
#IVYPARK broke the internet.
— Aspen Holly (@AspenHB) April 14, 2016
Getting actual Beyoncé tickets was easier that getting this sodding Ivy Park headband — Poppy Dinsey (@PoppyD) April 14, 2016
— Chloe Smith (@chloe_smith3) April 14, 2016
Topshop...fix the checkout already, let me spend my moneyyyyy#IvyPark #HowRude #Notanimpulsebuyanymore pic.twitter.com/7pUWntu1kZ — elelelel (@elinorbarnes) April 14, 2016
— Millie Agnew (@milagnew) April 14, 2016
The limited collection, which is a joint-venture between the star and Arcadia boss Sir Philip Green, is also being sold by Nordstrom, Zalando, Net A Porter, JD Sports and in Selfridges stores. Would-be customers reported similar issues with the other sellers, and bemoaned some retailers for selling out of the more popular items almost instantly.
@TopshopHelp Really not impressed! Please fix it soon, I have to go to school!pic.twitter.com/mxPpTcFiQR — Zaynab (@zaynab_15) April 14, 2016
— MrsCarlieWood (@CarlieStylezz) April 14, 2016
When you go to purchase #IvyPark and all the things you want are sold out #Nordstrom #yourstyleinspired pic.twitter.com/qhnu0HK8hW — YourStyle.io (@YourStyleIO) April 14, 2016
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
— Ivy Spark. (@Kwayylo) April 14, 2016
Commenting on the range, which was announced on Instagram, Beyoncé said her goal was "to push the boundaries of athletic wear and support and inspire women who understand that beauty is more than your physical appearance.”