Online car servicing and repair portal MyCarNeedsA.com has appointed Arena Media to manage its media planning and buying, replacing MediaCom.
The agency won the business without a pitch and will begin work immediately.
Arena Media will be responsible for planning and buying media for MyCarNeedsA.com as the company is looking to significantly scale up its business this year after completing new rounds of funding.
The website has raised nearly £2m in capital since it was founded in October 2014.
Funding has been raised through corporate and private investors, including £500,000 from Halo, the Northern Ireland business angel network, and significant investment from Co-Fund N, which invests alongside angel investors.
Henry Daglish, managing director at Arena Media said: “As agents of change for growth we thrive on working with entrepreneurs like MyCarNeedsA.com as partners and look forward to helping them drive their business performance in 2016 and beyond”.
Scott Hamilton, managing director of MyCarNeedsA.com added: “We were extremely impressed with both the quality of ideas displayed by the team at Arena Media, and their obvious passion and interest in our business. We are very much looking forward to working with the team”.