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Swansea City FC appoints Rippleffect to improve its digital platforms

Swansea City Football Club has today announced a new digital partnership with sports agency Rippleffect.

The Trinity Mirror-owned full-service digital agency will now work with the Premier League side to conduct a full review of its existing website. A full relaunch of its online presence will be implemented ahead of the 2017/18 season.

Rippleffect has been tasked with creating a long-term, multi-channel strategy to help the team enhance its global presence and better engage fans across its digital portfolio. The agency will also support the group's commercial objections around ticketing, hospitality and retail.

The new interactive website will be designed with all devices, including mobile, desktop and tablets, in mind and will feature the latest news and videos from the Swans as well as game statistics and a 'match centre' where fans can follow the action minute-by-minute.

Leigh Dineen, vice-chairman of Swansea City, said: “We’re delighted to confirm Rippleffect as our digital partner. As one of the most reputable digital agencies in sport, with an impressive track record for delivering world-class fan experiences, we believe this will be an important partnership for helping us achieve our ambitions. Our plans will focus on creating a website that becomes the preferred digital destination for Swansea City fans.”

Rippleffect counts Everton, Arsenal and Chester Racecourse among its client roster.