UK LGBT organisation Pride in London has appointed its first ever ad agency to promote its 2016 festival.
WCRS has been tasked with creating an integrated campaign to promote Pride in London’s ongoing fight for LGBT+ equality and its upcoming events.
Taking place 25 June, the event, sponsored by Barclays for the third year running, is anticipated to attract upwards of one million revellers.
Alison Camps, marketing director of Pride in London, said: “London is already a beacon for LGBT+ rights across the globe. But the truth is even in this great city LGBT+ people still suffer prejudice and discrimination. That is part of the reason why Pride is still needed, and we are delighted to have the support of one of London's leading creative agencies to get our message about equality across.”
Ross Neil, executive creative director of WCRS, added: “It’s an incredible privilege to work on such a prestigious event, not only for the sheer scale of it but also for what it stands for; bringing together a minority that for one day becomes the majority. The partnerships alone are a huge opportunity for the agency to flex its creative muscle for the greater good. In short, I’m very excited and proud to work on this unique account.”
WCRS won the project without pitching.