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The Drum Mobile Awards

Jaguar, Carling, Mondelez and Starbucks among most nominated brands for The Drum MOMAs


By Jennifer Faull, Deputy Editor

April 13, 2016 | 2 min read

The shortlist has been revealed for The Drum Marketing on Mobile Awards (MOMAs), with Jaguar, the FT, Carling, Mondelez, Shop Direct and Starbucks amongst the most nominated brands.

The Drum MOMAs reward and celebrate the UK’s most effective marketing on mobile. This year, top marketers from brands including Google, the IAB, Conde Nast, Yahoo, and Digitas LBi joined the judging panel and whittled down hundreds of entries to an impressive shortlist.

Among the brands nominated for the coveted ‘Most Effective Brand on Mobile’ award were Carling for its iPint activation and Starbucks for its Mobile Order and Pay app.

This year has also seen the introduction of three new categories, including the Best use of Wearable Tech, Best Use of Data and the Best Use of Mobile Payment. Others including Most Effective Brand on Mobile, Most Effective Programmatic Buying Mobile Campaign and Most Effective Affiliate Mobile Campaign.

Among the most nominated agencies across a variety of categories, including the above, were Manning Gotleib OMD, Somo, Hi Mum Said Dad, Digitas LBi and Starcom Mediavest Group

The MOMAs presentation ceremony will take place in London on 18 May. Those interested in attending can purchase tickets here

The 2016 MOMAs are sponsored by Weve, TabMo and Trinity Mirror’s pinpoint.

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