Dentsu Aegis Network has rebranded two of its top social media agencies, bringing them both under the one new brand.
Tempero and ICUC have been rebranded as icuc.social. This will see Tempero founder Dominic Sparkes serve as EMEA chief executive. He will report to Tracy de Groose, chief executive of Dentsu Aegis Network UK & Ireland.
Sparkes said: "With more than 600 people globally and over 200 clients, our growth over the last 12 months has been unprecedented and allows us to support our clients in over 30 languages, 24/7.
“Now is the right time for us to bring our strategy to life, combining the strength of both agencies to provide global clients a fully integrated social media offering. The market continues to grow at pace as brands increase their use of social for brand messaging, insight and customer service. Those doing all three, in an integrated manner, are benefiting the most and 2016 will see further consolidation of agencies in this space.”
De Groose, Dentsu added: “In an increasingly digitally connected world, brands are constantly striving to better manage, monitor and react to millions of social media conversations.”