Coca-Cola is rolling out its global ‘Taste the Feeling’ campaign in Singapore, partnering with Clear Channel on an outdoor campaign that uses image and colour recognition to create GIFs.
The bus shelter ads ask passers by to show it something red in order to unlock a personalised photo experience. A series of Coke filters are then chosen and multiple poses captured to create a GIF. A QR code voucher is then generated, allowing people to get a drink.
The campaign is part of a major global message around ‘Taste the Feeling’, which aims to tell people that drinking Coke “makes any moment more memorable and special”. The target audience is people between 15 to 24 years of age.
Cindy Lim, senior content manager, integrated marketing communications for Malaysia/Singapore, Coca-Cola, said: “At Coca-Cola, we are always on the lookout for new ways of marketing and the latest in innovation and technology to tell our brand story. We are very excited to be embarking on this new form of outdoor innovation with Clear Channel as engaging with our consumers at an on-ground level is definitely something we hope to do more of.”
All of the images are being put under approval before being hosted on the Singaporean website for the Taste the Feeling campaign.