UK Top Shazamed ads: Busy Signal and Smirnoff storm the chart

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

'Watch Me Now' by Busy Signal for Smirnoff has entered the chart this week as part of Smirnoff's 'We're Open' campaign.

Part of a push to promote the brand's far-reaching positioning, the track provides the score to its latest TV spot which stars a deaf dance teacher who teaches other deaf dancers ways to enjoy music beyond hearing it.

And yet another MoneySuperMarket 'Epic Dance Off' finds its way into the chart thanks to US girl group Fifth Harmony. The ad sees the return of Dave, who celebrates his insurance savings in his typically flamboyant signature style.

Very and Major Lazer remain at the top once more with 'Light it Up'.

Shazam Chart

1
Light It Up
Artist: Major Lazer
Brand: Very
Campaign: Spring Fashion
Agency: Somo
2
What If I Go
Artist: Mura Masa
Brand: Boohoo
Campaign: #morethanjustagirl
Agency: Boohoo
3
Closer
Artist: Lemaitre
Brand: BT
Campaign: Different Worlds
Agency: Amv
4
Mad World
Artist: Jennifer Ann
Brand: LLOYDS BANK
Campaign: For Your Next Step
Agency: Adam & Eve/ddb
5
Watch Me Now
Artist: Busy Signal
Brand: Smirnoff
Campaign: We're Open
Agency: 72andsunny
6
Worth It
Artist: Fifth Harmony
Brand: MONEY SUPERMARKET
Campaign: Epic Dance Off
Agency: Mediacom
7
Come As You Are (cover)
Artist: Prep School
Brand: Xbox One
Campaign: Quantum Break
Agency: Xbox
8
No Diggity
Artist: Blackstreet
Brand: Mercedes-Benz
Campaign: Approved Used
Agency: Omd
9
Be The One
Artist: Dua Lipa
Brand: Vauxhall
Campaign: Advance Park Assist
Agency: Mccann
10
I've Gotta Be Me
Artist: Sammy Davis Jr.
Brand: SKY Q
Campaign: Fluid Viewing
Agency: Brothers And Sisters

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