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Roast hires ex Steak executives Bath and Barham to strengthen management team

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By Seb Joseph | News editor

April 12, 2016 | 2 min read

Roast, the online performance agency founded by Steak founder Oliver Bishop, has bolstered its senior ranks with more former executives from the digital shop with the arrivals of John Barham and Kate Bath.

Roast hires ex Steak executives Bath and Barham to strengthen management team

Roast hires ex Steak executives Bath and Barham to strengthen management team

Barham takes on the role of head of paid media, while Bath is business development director. Both bring their extensive knowledge in PPC and strategy to the agency, having worked with brands such as John Lewis, the BBC, P&O Cruises and the Post Office.

Barham will sharpen the agency’s paid media proposition, working on several aspects from scalable automation through media and technology capabilities, all the way to the development of cross-media and consumer-centric strategies. Bath, who will focus on developing new partnerships, added: “My main mission is to identify businesses who value everything that we stand for; digital expertise simplified, a thirst for excellence and above all, an open and trustworthy relationship.”

Barham and Bath both worked with Roast’s chief executive Bishop at Steak as head of PPC and group account director respectively.

Bishop, added, “At the heart of our agency’s core is Return On Ad Spend for our clients. Having worked with both Kate and John closely for many years, I’ve witnessed them deliver this through a wealth of experience and, most importantly, passion.”

Roast launched last year and the expanded management team reflects the speed at which the business has grown in that time, with advertisers such as Unibet, Camelot and Best at Travel already on its books.

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We are ROAST.

Our goal is simple, to increase the return on your advertising spend (ROAS).

We do this by simplifying the problem and moving forward with the right performance marketing tactics targeting the correct audience, at the right time.

We extract solutions from data science along with experimentation and apply it where it will be most valuable. By using digital data at scale, combined with the very best industry tools and tech, we can build highly successful Performance Marketing campaigns for you, as well as new ways you can use that data.

How we work with you

Being independent allows us to be flexible with our clients. Digital Marketing moves quickly and we can change our strategy and tactics just as quickly.

We make sure we build you the correct team, formed around your business. This team will be selected as the right team to drive success for YOUR business.

We never build our teams around certain departments, we make them client centric. This way your challenge and goal are always the focus.

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We’re proud to have won many prestigious awards over the years - being recognised for the results we have achieved for our clients, our innovative approach, our clever use of data, our culture, as well as named ‘Best Digital Agency’.

We form partnerships built on TRUST.

Word of mouth and strong client relationships have been the driving force of our agency growth from day one. With trust laying heavily at the heart of all of our partnerships, we are fortunate enough to see our clients return to and refer us, time and again.

With decades of industry experience, we know which brands work best with us, if we don’t think we are right for you, we will let you know. We always strive to build meaningful and genuine connections with the clients we do work with, and highly value the importance of reputation and integrity – both of which have allowed us to get to where we are today.

As part of Independent Digital Network, TIPi Group, we use digital data at scale, combined with the very best industry tools and tech to create a comprehensive view of your business and the opportunities we can maximise. We then apply this to our digital strategy to deliver accurately targeted, highly successful award winning campaigns.

Our services include Integrated Search, Customer Experience & CRM, SEO, Content Marketing, PPC, Display & Programmatic, Mobile, Paid Social, Amazon Marketing, Data Science & Analytics and OOH.

For more information visit our website http://weareroast.com/ or get in touch at roast@tipigroup.com

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